ALZA, a drug delivery company, have to decide what and for whom to produce. In the past, he is licensed to pharmaceutical companies patented slow release of drugs into the human body. Thus, the company has little experience in the selection of drugs and products. "Hide
by Dorothy Leonard-Barton, Allegra Young Source: Harvard Business School 4 pages. Publication Date: September 2, 1993. Prod. #: 694020-PDF-ENG
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