Managing information sharing in online communities and marketplaces Harvard Case Solution & Analysis

Conduct research, disseminate product information, companies can participate with communities and many on-line social networks to attract customers, and stimulate innovation. Nonetheless, for these actions to become successful, it's crucial that consumers at these platforms trust each other and will willingly talk about their knowledge. The study presented in this post assesses what companies can do to encourage members of online communities and markets to share info with others.

Managing information sharing in online communities and marketplaces Case Study Solution

The analysis revealed several key findings: firms can stimulate information sharing through activities that build trust and create a standard of reciprocity; rules and guidelines are helpful to deter exploitation, but do little to arouse sharing; and firms should give the right example by sharing knowledge themselves. The guidelines which were developed based on these findings might be utilized by businesses that own or manage an online community in addition to by those who intend to engage with one.

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

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