Managing Executive Attention in the Global Company Harvard Case Solution & Analysis

For managers of global companies operate, the challenge to keep abreast of developments in the markets all over the world is overwhelming. The problem is not a lack of information - it has the time and energy to process information. As leaders prioritize their time to ensure that it is focused on countries and subsidiaries that need attention? Which markets they should emphasize and what they can afford to drop their radar screens? Studies of executive attention to global companies in five years, the survey 50 executives of 30 corporations - including ABB, Dun & Bradstreet, Nestle, and Sara Lee - and believes that leaders eventually priorities in several markets at the expense of others, but they not always choose the most promising ones. Because executive attention is so limited, managers tend to focus on the domestic market or in "hot" markets, always at the expense of other features. Explores the nature of executive attention and determine the mechanisms by which the subsidiaries attention of top managers. Although attention can be harmful as well as beneficial, the focus on the positive aspects, the three elements, namely: support, in terms of how the headquarters managers interact and help managers support to achieve their goals, visibility, in terms of public statements by leaders headquarters do that as a subsidiary company does.;, and the relative position in terms of perceived status of subsidiary VIS-A-VIS other subsidiaries in the organization "Hide
by Julian Birkinshaw, Cyril Bouquet, Tina C . Ambos Source: MIT Sloan Management Review 9 pages. Publication Date: July 1, 2007. Prod. #: SMR252-PDF-ENG

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