Managers Primer in Electronic Commerce Harvard Case Solution & Analysis

Electronic commerce can be defined as an online exchange of value between the organization and its partners, employees or customers, the lack of geographical and time constraints. Until 1994, its network was almost the only channel for e-commerce in the early and mid-1990s, the development of World Wide Web has made the company consider another means of reaching customers, employees and partners: the Internet. The model describes the process and structural components of e-commerce over the Internet (as well as the "intranet" and "extranet"). Management issues for the success of e-commerce include: technical issues, such as the development of security, infrastructure and future platforms for e-commerce, social issues, including the private and social benefits and costs, economic issues, legal and regulatory issues , behavioral problems, such as the social benefits of buying early adopter characteristics and end-user satisfaction, and organizational and management issues. In the electronic world, customers still want to treat yourself, but in a different form. "Hide
by Andrew Urbaczewski, Leonard M. Jessup, Bradley C. Wheeler Source: Business Horizons 12 pages. Publication Date: September 15, 1998. Prod. #: BH033-PDF-ENG

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