Managerial Perspective on Clinical Trials Harvard Case Solution & Analysis

This article describes the history and management of clinical trials, administrative tasks associated with the pharmaceutical product testing, and the debate about the safety prescription drugs. Because clinical trials takes five to seven years, and consumes up to 70 percent of the total cost of drug development, pharmaceutical and biotechnology leaders must understand the clinical management of the court. In addition, with a growing variety of new products requires the prior market research managers and analysts in many sectors of business will benefit from an understanding of clinical trials. "Hide
by Arthur A. Daemmrich 15 pages. Publication Date: November 24, 2008. Prod. #: 709033-PDF-ENG

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