lululemon athletica: Europe or Asia Harvard Case Solution & Analysis

In 2003, Lululemon Athletica has sales of $ 30 million, and operations in Canada and the United States. Chip Wilson, founder of Lululemon Athletica wants to expand its operations by opening shops in either Asia or Europe. As his fast-growing firms do not have resources to expand in both regions, he wonders, as he has to choose between two options. This case is the fifth in a series of seven cases, Lululemon Athletica, aimed at making decisions using real options analysis. At other times in the series. 9B906M036, 906M37, 906M38, 906M39, 906M41 and 906M42 «Hide

case solution" width="288" height="288" /> lululemon case solution

by Eric A. Morse, Ken Mark Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: May 12, 2006. Prod. #: 906M40-PDF-ENG

Related Case Solutions & Analyses:

VF Brands: Global Supply Chain Strategy Sammy Snacks (C) Aravind Eye Hospital 2000: Still in Service for Sight Leveraging Solvay Group Culture with a Third Generation Intranet Raymark Technologies Inc. Better, Faster, Cheaper: Pick Any Three Bharti Airtel (B) Domino’s Pizza CERNET: Managing Internet Growth in China Note on Postponement