List Testing Exercise: Economic Selection Harvard Case Solution & Analysis

These cases describe the general practice of direct mail testing a random sample of names from the list of rented to decide whether to rent (and export) of the entire list. Students must decide how many names to check and how many rounds of testing to conduct, before the deployment of the solution. Cases are designed to support a class exercise in which teams of students to carry out simulation tests and scrolls. The "economic choice" case, the economic indicators are such that each team receives one dollar of profit for the exercise. "Hide
by Phillip E. Pfeifer Source: Darden School of Business 4 pages. Publication Date: August 15, 2001. Prod. #: UV2921-PDF-ENG

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