Licensing Arrangement Or Joint Venture (4): An Ex Post Case Study Of Tokyo Disneyland Harvard Case Solution & Analysis

In the late 1970s, Walt Disney Corporation is seeking to expand its business in Japan. Oriental Land Corp, which is represented by the Japanese party talks, and Walt Disney to make a decision about the location of the licensing or joint venture. The purpose of this study is to examine the actual determinants of models and data that the investment choice. This study has implications for governments and multinational companies that want to explore the best of the alliance with a foreign partner. By law, the Japanese government intervened in negotiations between the eastern lands Corp and Walt Disney, both as devices for Tokyo Disneyland. Thirty-eight years later, it is necessary to examine the validity of their decisions and location of which are for the benefit of the project partners and the most. This study provides empirical evidence to back this discussion. The efficiency and effectiveness of the law, which allows the Japanese government to intervene also questioned. "Hide
at Misawa Mitsuru Source: University of Hong Kong, 20 pages. Publication Date: November 1, 2012. Prod. #: HKU988-PDF-ENG

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