Lenovo Chief Marketing Officer and Senior VP E-Commerce Deepak Advani Interviewed by Professor John Quelch Video Harvard Case Solution & Analysis

Professor John Quelch interview Lenovo CMO, Deepak Advani, for Lenovo, purchase of personal computers IBM, and the marketing strategy of the company Lenovo, leading up to the 2008 Summer Olympic Games in Beijing, China. "Hide
by John A. Quelch Source: Video Supplement 9 minutes. Publication Date: August 29, 2008. Prod. #: 509712-VIN-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.