This case series examines the history of the leadership of director Mark O'Neill, as he oversees a major initiative of innovation in Kelvingrove, the most visited museum in Scotland. Case describes his background, philosophy and actions that it takes for more than a decade to win the support of both staff and sponsors for innovation. In the case considered response from the public and critics. O'Neill arrives at Kelvingrove Find an institution in turmoil after a series of dramatic changes, alienation visitors and sponsors alike. Using an innovative management style, which he describes as "a maze behavior," he succeeds in moving the traditional disciplines related, curator dominate interdisciplinary, visitor-oriented experience. He does this with the assistance of facilitators in creating pieces based on the story and not professional classification scheme, such as paintings, geology, etc., using an approach that includes a deep understanding of your audience and the creative use of forms. It also receives political and financial support of the community to achieve its goals. "Hide
by Jeanne M. Liedtka, Randy Salzman Source: Darden School of Business 4 pages. Publication Date: September 26, 2009. Prod. #: UV3918-PDF-ENG
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