Launching Telmore (A) Harvard Case Solution & Analysis

When the Danish mobile phone service provider Telmore entered the market in October 2000, few people paid attention. Its business model is not perceived as a particularly aggressive or threatening to the industry. Less than three years later, the creative adaptation of Telmore known, no-frills model of the aviation industry was on the Danish market by storm. In combination with the low price, simplicity and focus on customer satisfaction is based on a unique low-cost infrastructure, business model Telmore, with its powerful virtuous cycles, was the most successful innovative industry seen in many years.
To enhance their effectiveness, color cases should be printed in color. Includes color exhibits. "Hide
by Ramon Casadesus - Masanell, Celso Fernandes, Maurice Jobke Source: Harvard Business School 14 pages. Publication Date: July 11, 2007. Prod. #: 708414-PDF-ENG

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