March 2008. Lando Simonetti, founder and CEO of La Martina walked around his office in a suburb of Buenos Aires. Not long ago, a proposal that has just landed in his in box would have been charged to the bin for a few seconds. He had always been passionately committed to the independence of the firm - independence from investors, boards of directors, banks and politicians. From a local manufacturer polo, La Martina has become one of the most famous global brands of polo and fashion alike. He would prefer to stay true to the brand DNA, are rooted in lifestyle and estancia polo, providing functional equipment polo. But it did not seem possible, because the fashion industry has opened a brand and turned it into a fashion icon. This time the proposal was different. He came out of Tribeca Partners, famous South American private equity firm, in Bogota, which is serious specialty fashion. He has recently concluded its first deal in Argentina, getting one of the local competitors La Martina, in Etiqueta Negra, in order to take it global. The company clearly knew about fashion and Argentina was on the radar screen. The offer was a rock, valuing the company at almost three times the sales and ten times EBIT. It was time to let go? Learning objectives: To discuss output planning, harvesting, private equity, management and growth of the fashion industry "Hide
. by Benoit Leleux, Dominique Turpin, Thomas Brochier Source: IMD 8 pages. Publication Date: March 9, 2009. Prod. #: IMD376-PDF-ENG
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