Vice President of Operations at the U.S. educational institution Koeman faces pressure transmission successful Japanese educational concept of services in the United States. Kumon, an additional non-profit after school educational center specializing in teaching mathematics to children. Very successful model in Japan, Kumon has yet to be profitable in its 10 years in the United States, although significant progress has been made in the last 5 years. The founder is not satisfied with the results so far and want to grow rapidly. In light of the upcoming meeting with the Japanese headquarters, the vice-president is considering possible positioning strategy, marketing and franchising to grow Kumon. “Hide
by Gary W. Loveman, Tsunehiko Yanagihara Source: Harvard Business School 23 pages. Publication Date: September 13, 1993. Prod. #: 694032-PDF-ENG
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