Management is considering its options for future international expansion. Koc is a dominant supplier of household appliances (kitchen appliances) in Turkey and was stepping up its efforts to export. The lower import tariffs to invite foreign competitors to enter Turkey, Koc must decide how to balance the protection of its domestic market from further international expansion. "Hide
by John A. Quelch, Robin Root Source: Harvard Business School 19 pages. Publication Date: September 3, 1997. Prod. #: 598033-PDF-ENG
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