Focused on the business - both in the establishment of new business and in accordance entrepreneurial spirit is alive in large, established organizations - and internationalization. Describes how the toy maker Hasbro gets an offer from an American businessman, specializing in plastic injection molding for a new toy. Describes the proposal, the toy industry, and Hasbro itself. If Hasbro accept a new toy? In addition, the big companies are open to ideas coming from outside? "Hide
by Jacques Horovitz, Els Van Weering Source: IMD 19 pages. Publication Date: January 1, 1997. Prod. #: IMD113-PDF-ENG
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