In June 2008, Kimpton Hotels' area director of revenue management (director) in Washington, DC, trying to process the last report customer information from Priceline.com (Priceline). In an attempt to increase profits during periods of low in the hotel, the director recently with "proper name price" Priceline to bid format. With this sales channel had limited success, the director was wondering the best way to maximize the revenue basis of Priceline without crushing the existing sales or defamatory brand Kimpton. His task was to create a pricing strategy that will determine the optimal posted prices for rooms in Washington, DC hotel, and the number of rooms to be provided by Priceline. «Hide
by Chris K. Anderson, John G. Wilson, Joel Read Source: Richard Ivey School of Business Foundation 8 pages. Publication Date: February 11, 2010. Prod. #: 909E27-PDF-ENG
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