In February 2003, President and Chief Executive Nick Lazaris are crucial decisions on the launch of the new system, Keurig coffee consumer. Keurig successfully sold one cup brewing systems for commercial distribution channels and is now expanding into the lucrative consumer segment. However, a meeting with key strategic partners in the six months prior to the raised questions about the product design. This prompted Keurig management team to reconsider its decision of product design, pricing, and marketing plan. With six months before the launch, the company has to do? "Hide
by Eric T. Anderson Source: Kellogg School Management 19 pages. Publication Date: February 28, 2005. Prod. #: KEL021-PDF-ENG
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