Kelon was founded in a small rural town Rongqi in Guangdong in 1984. In a six-year period, Kelon has become the largest manufacturer of refrigerators in China. In the 1990s, he faced fierce competition from other Chinese firms, as well as multinational corporations. Kelon thrived in a competitive environment and successfully taken market share from large multinational corporations. This case examines the factors contributing to the growth of Kelon. "Hide
by Yasheng Huang, David Lane Source: Harvard Business School 27 pages. Publication Date: March 21, 2001. Prod. # 701 053-PDF-ENG
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