Ready-to-eat cereal industry were flat for five years, while the share of Kellogg was reduced. Now it has Worthington and a new management team was in place. New Vice-President must understand how to integrate the new company. The fact is suitable for use in a series on post-merger integration, as students must develop a plan to integrate De Novo. This may be accompanied by "Notice to accelerate the shift" and "Albany-Geschmay Merge" to illustrate the application of the methodology integrating PwC. "Hide
on LJ Bourgeois, Luis Franco, Margaret Cording Source: Darden School of Business 25 pages. Publication Date: February 6, 2001. Prod. #: UV1616-PDF-ENG
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