Keith Ferrazzi Harvard Case Solution & Analysis

Keith Ferrazzi, of course, a long way. Son of steelworker and a cleaning lady, he attended the elite elementary school, and then the top prep school in Pennsylvania, and then graduate work at Yale University and then Harvard Business School. He took care of top consulting firms and end up on the partner track in Deloitte Consulting, where he built a marketing company. He left consulting to become the director of marketing at Starwood hotels and resorts in the end leaving the company to become CEO of YaYa Media. In 1997, he was named to Crain's Chicago Business as a member of the "40 to 40". In 1999, he was also named one of the "Power 10" by Business & Marketing, and in 2002 was named one of the most creative Americans in Who's Really Who. The World Economic Forum named him a "global leader of tomorrow." In the summer of 2003, Ferrazzi was the key crossroads in his life. He sold YaYa media to a company called American Vantage. He questioned the potential for growth within the YaYa and considering switching from the company in a new role. Ferrazzi faced with two questions: first, what should he do? If it should work in a large company in the leading position in the long run tends to become CEO? Should he look for another post of Director General in a smaller, entrepreneurial company? Should he do something completely different, for example, to turn their skills in network and its interest in training others how to build relationships in the business? Secondly, the fact that the influence of other grounds besides the construction of social networks and relationships should or could develop? "Hide
by Victoria Chan, Jeffrey Pfeffer Source: Stanford Graduate School of Business 22 pages. Publication Date: November 15, 2003. Prod. #: OB44-PDF-ENG

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