KasKazi Network Ltd – Distributing To The Bottom Of The Pyramid (A) Harvard Case Solution & Analysis

IMD-3-2016 © 2008
Sjoblom, Leif; Karugu, Winifred; Schuepbach, Lisa

In the (A) case, students are presented to a young African business owner, Mr. Ng'ang'a Wanjohi. He sees a massive chance in the fragmented Kenyan micro retail market, consisting of 100,000 booths, mainly in low earnings locations.

KasKazi Network Ltd – Distributing To The Bottom Of The Pyramid (A) Case Study Solution

Knowing goals: The case series would be ideal for a core marketing course (dealing with the market obstacle, and distribution and retail concerns in Africa), a course on supply chain (distribution problems in Africa), an entrepreneurship course (dealing with company development methods) or a basic supervision course. In almost all these courses, the case scenarios succession can be utilized to show the obstacle and intricacy of reaching low earnings consumers in establishing nations54

Subjects: Africa; Kenya; Entrepreneurship; Distribution and retail; Supply chain
Settings: Kenya; Retail; 200 employees; 2000-2008

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.