Justin Wilson plc: Financing a Formula One Rising Star (A) Harvard Case Solution & Analysis

Despite great popular support and exciting career in the racing car, Justin Wilson was unable to provide sponsorship to pay for his Formula One career. Recently, the Minardi Formula One team signed him, but Wilson had to bring a personal budget of $ 2.5 million from him to pay for his trip to the 16-race 2003 season. During the Australian Grand Prix, Justin introduced innovative scheme to investors and racing fans to buy the company's shares (Justin Wilson PLC), created with his manager Jonathan Palmer, as a way to raise the $ 2 million he is still needed. Justin Wilson PLC shares were offered to the public for 1 pound each. The company will have the rights to all future revenue from Formula One career Justin for 10 years, after investors doubled their investment, and were paid, they will receive 10% of revenue. Was this interesting security to own? In 2004, EFMD winner. "Hide
by Benoit Leleux, Katrin Siebenburger Source: IMD 17 pages. Publication Date: January 1, 2003. Prod. #: IMD211-PDF-ENG

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