Juner New Materials (Juner) is a private China - based company that develops, produces, and distributes altered plastic compounds. Founded in 1995 by female serial entrepreneur Xiaomin Chen, Juner has exhibited strong performance and growth potential in the past fifteen years. The corporation presently has a work force of greater than 300 employees and is an icon of high-technology enterprises in Zhejiang province.
Juner New Materials On the Road to IPO Case Study Solution
As Juner strives to become the leader in the altered plastics industry in China, scalability challenges primarily limited by funding constraints are now faced by the business. Lately, with two important competitors having raised additional capital through their respective public offerings, Juner has responded to these market changes. It was apparent that outside funding was critical for keeping up and expanding the competitive edge of Juner since opposition was vigorously dedicating new resources toward service and creation capacity expansion, by June 2010. Upon several discussions, the board of Juner along with Chen reasoned that it was opportune to take Juner public.
PUBLICATION DATE: January 03, 2011 PRODUCT #: TU0003-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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