Passion for flying and bright personality helped create a market for air transport and the formation of the modern airline industry. Masterfully wielding their power and influence, Juan Trippe built Pan American Airways, combining bold steps and blind ambition. After a decade of radical cultural and technological changes, his tenacity and cunning plays a leading role in defining the arc of the aviation industry, not only in the U.S. but around the world. Studying the possibility of exploiting it and the results of its decision in its historical context, the subtle understanding of leadership, strategy and sustainability arises. "Hide
by Nitin Nohria, Anthony J. Mayo, All Rennella Source: Harvard Business School 31 pages. Publication Date: January 10, 2006. Prod. #: 406086-PDF-ENG
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