September 17, 2004, Ford Motor Company has announced details of "revitalization plan" for his ailing subsidiary Jaguar Cars. Plan was aimed at saving and reduction of excess capacity and overhead costs (eg, withdrawal from Formula One Racing). During the same period, Jaguar launched Web advertising campaign for its entry-level X-Type and provocative ad series for its flagship XJ, based on themes of the seven deadly sins. always have the opportunity to discuss innovative campaign Jaguar and explore economic models that explain the cost of non-informative advertising as a signal of product quality (handicap principle). "Hide
by Matthias Hild Source: Darden School of Business 10 pages. Publication Date: November 9, 2004. Prod. #: UV3878-PDF-ENG
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