Regarded investor relations and financial communications in a large company with a diverse group of financial stakeholders. All this "power core" is based in Paris, France. The importance of its products and its impact on the economy and the environment, combined with the size of the company, so that only a very noticeable to investors, governments, environmental groups and other stakeholders. The highly technical nature of many inland Total activity and breadth of its complex operations affect the further communication efforts. In addition, as firms in continental Europe (especially France), Total has a strong social expectations about its interaction with employees / citizens, compared with shareholders. Just seen how to create a consistent and clear financial communication that provides information to these different bases of stakeholders and their various desires for the company. Also asks the students to think about how this communication strategy will need to be adjusted in relation to the period of high oil prices and, as a result of unforeseen profit in 2005. "Hide
by Gregory S. Miller, Vincent Dessain, Anders Sjoman Source: Harvard Business School 30 pages. Publication Date: November 23, 2005. Prod. #: 106023-PDF-ENG
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