Inventec Corp, with $ 4.5 billion in annual revenue, has been one of the leading manufacturers in Taiwan original design (ODM). Inventec designed and manufactured electronic products such as computers, servers, MP3-players, PDAs and cell phones to customers that sell products throughout the world. Inventec has moved production to China to cut costs in this highly competitive, low-margin business. But with its competitors also set up shop in China, Inventec had to find another way to stay profitable. Inventec may break its dependence on the powerful customers, branding and marketing of its products in China and other Asian markets? Was there a way to Inventec to separate and market software that is designed for use with its products equipment. "Hide
by Krishna G. Palepu, Ingrid Vargas Source: Harvard Business School 23 pages. Publication Date: November 2, 2005. Prod. #: 106016-PDF-ENG
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