Marketing improves the performance of the organization through the creation and strengthening of profitable customer relationships. This note details the basic choices faced by marketers and 10 steps to prepare a successful marketing plan.
This is part of a set of cases Ivey and technical notes written for the introductory-level courses. "Hide
by Michael R. Pearce 27 pages. Publication Date: September 8, 2008. Prod. # 908A15-PDF-ENG
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