International Papers Wildlife and Recreation Program Harvard Case Solution & Analysis

Chronicles International Paper from 1957 to 2001 during the transition from a company with a unique focus on forest products, which embraced the land management practices and promote recreation and wildlife management of forest lands. In 2001, International Paper (IP) has a billion dollars of global paper and forest products companies with the management of more than 12 million acres of private forest land in the United States. Foray into IP-addresses in land management was directed in 1983 by a forester and biologist Tom Bourland. Describes the first business plan Bourland leasing opportunities for recreation (hunting and camping) to IP land, forest management practices in the IP, the income from the rest, and in 2001, the new challenges facing the company: support for environmental management programs in the face of declining demand for hunting areas and the increase in demand for forest products that meet a variety of environmental criteria. "Hide
by Terry Anderson, J. Bishop Grewell Source: Stanford Graduate School of Business 13 pages. Publication Date: January 1, 2001. Prod. #: BP269-PDF-ENG

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