As organizations continue to pursue a more global strategy should be able to understand consumers in remote locations is increasing. Marketing research is the primary mechanism through which companies understand their current and potential customers. The company contemplate the global market, they must consider how the domestic market research differs when conducted in international markets. In an effort to help the internal marketing on the client side, the design of the heads of scientific research and the use of advanced international studies. Brief discussion of the context of international market research and provides a framework for international research projects market. Also, presented a number of factors that should be considered marketers who are involved in global market research. These factors are different problems to be solved in order to conduct research across national borders. Special attention is paid to the nuances associated with the primary data collection and questionnaire construction. "Hide
by Rb Young, Robert B. Young, Rajshekhar G. Javalgi Source: Business Horizons 10 pages. Publication Date: March 15, 2007. Prod. #: BH225-PDF-ENG
