In 2001, the International Management Group (IMG) is the dominant company in the field of sports management. Its founder and CEO, Mark McCormack, is credited with having created the industry of sports management at the beginning of the 1960s. For the next 40 years, the expansion of IMG athlete representation in other areas – including those representing models and classical music artists, production and broadcasting of television shows, running training academies, corporate consulting, financial planning – was as dramatic and successful. This case describes the logic of the company for each extension solutions, as well as a number of problems that the company had to face, in particular, maintaining the loyalty of agents and clients, avoiding conflicts of interest with clients in a wide coverage by the company, deciding where to expand further, and addressing increasing competition from other sports management conglomerates. “Hide
by Bharat N. Anand, Kate Attea Source: Harvard Business School 23 pages. Publication Date: November 26, 2001. Prod. #: 702409-PDF-ENG
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