This case and its companion, CIT Group (UV0686) can be used as part of the module to create mutual value. If negotiations go beyond arms-length approach to their relationship, they can create significant value by removing the restrictions, including additional questions. Cases can be used to illustrate the importance of strategic alliances.
This Darden study. "Hide
by Sherwood C. Frey, William Castleman Source: Darden School of Business 9 pages. Publication Date: July 17, 1998. Prod. #: UV0688-PDF-ENG
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