In early 2002, Pamela Pollace, vice president and director of operations for Intel worldwide marketing, discusses whether the company should expand its "Intel Inside" branding campaign non-PC product categories, such as cell phones and PDAs. "Intel Inside" campaign was one of the most successful advertising campaigns in history. However, the campaign more than a decade, and the growth in the PC market seems to be stuck in a rut. In contrast, sales of portable digital devices - such as PDAs and mobile phones - is likely to grow at a healthy rate. Pollace debating whether "Intel Inside" campaign will run in these other categories of products, but Intel does not dominate these other markets, as does the PC market, it is not clear that consumers will associate Intel with these other markets. "Hide
Youngme on the Moon, Christina Darwall Source: HBS Premier Case Collection 24 pages. Publication Date: Jun 05, 2002. Prod. #: 502083-PDF-ENG
Related Case Solutions & Analyses:
Dunkin Donuts (E): 1988 Distribution Strategies
Corning Inc.: Network of Alliances
Intergroup Relations at Atlanticas Flight Centers
Telemedicine Opportunity or a Distraction
What to Expect From a Corporate Lean Program
Merrimack Pharmaceuticals, Inc. (B)
Pearson’s Successmaker: Putting the Customer First in Transforming Product Development Processes
Employing Wiki for Knowledge Management as a Collaborative Information Repository: An NBC Universal Case
Improving Environmental Performance in Your Chinese Supply Chain
BAE Automated Systems (B): Implementing the Denver International Airport Baggage-Handling System
