Innovation is as important in services as in manufacturing. However, competing on innovation in services requires a different organizational approach. In relation to innovation in manufacturing, innovation in services has five distinctive features - is: distributed throughout the organization, the liquid that is more durable than the discrete, well related to the hiring and promotion decisions, dependent on the pay and culture firm-wide level, and included on leadership. Basis - both cultural and structural - to compete on innovation in services should work pervasively throughout the organization. Examines innovation in investment banking, and discusses its implications for competition on innovation in other service industries. "Hide
by Richard K. Lyons, Jennifer A. Chatman, Caneel K. Joyce Source: California Management Review 19 pages. Publication Date: November 1, 2007. Prod. #: CMR384-PDF-ENG
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