Development and production of new products and services is an effort that requires the skills and experience of interdisciplinary teams to get the job. However, half a century of research has been quite clear, teamwork difficult. Competing views that contribute creative ideas and sound decision-making can also lead to conflicts that waste time and destroy the relationship. The authors present five key challenges facing the new product development team and describe how these problems can lead to positive outcomes, such as project management skills, broad perspectives, network expansion and boundary spanning skills. "Hide
by Amy C. Edmondson, Ingrid M. Nembhard Source: Rotman School of Management, 5 pages. Publication Date: 01 May 2010. Prod. #: ROT111-PDF-ENG
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