ING DIRECT USA has had a successful first 10 years: it's grown to one of the biggest U.S. banks with $90 billion in assets. It's developed an innovative culture; it's a unique way of banking; and it's a strong brand name.
As an effect of a regulatory requirement in the Netherlands, ING Group must divest ING DIRECT USA by 2013. President, the chairman and chief executive officer is reviewing his organization and thinking about what challenges the business will face in the foreseeable future.
PUBLICATION DATE: January 27, 2011 PRODUCT #: 910M90-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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