Arkadi Kuhlmann started ING DIRECT USA in 2000. Direct bank was very successful and in 2006, it has grown into the largest online banking and third place savings and loan institutions in the United States. Faced with fierce and growing competition from both banks and other direct online banking, large banks such as Citibank and HSBC traditional faced some tough decisions about how to move forward. One option under active consideration was the launch of a great interest paying checking or current account. This was a product that ING DIRECT USA has always avoided in the past, due to its complexity and high cost of support. The purpose of training:. Challenges facing the successful low-cost competitor, as it responds to changes in the market environment and increasing competitive pressure from established banks' Hide
by Adrian Ryans, Terry H. Deutscher, Stephanie Maria Sequeira Source: IMD 16 pages. Publication Date: September 7, 2007. Prod. #: IMD331-PDF-ENG
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