In 1992, Lou Gerstner was CEO of IBM at a time when the company is losing money, and the turn was crucial. In a bold decision, Gerstner decided to build a new headquarters in Armonk, New York, there were strict limits on expansion. His idea was to use the building - with its design and architecture - to change the culture of IBM. Justification to shareholders for large capital expenditures, when the company lost $ 5 billion a year and fired about 25,000 staff was extremely problem for Gerstner. However, he was adamant in his vision, and wanted to create a culture with fluid, seamless interaction between departments. Gerstner also wanted to eliminate the bloated overhangs within the organization at a cost of staff and level of physical structure. The task was to formulate the ideas of architects Gerstner in shape. "Hide
on A. Eugene Kohn, Kerry Herman Source: Harvard Business School 21 pages. Publication Date: February 21, 2007. Prod. #: 207026-PDF-ENG
