Focused on event management and sponsorship of events in terms of the owner (and what company sponsorship). Describes in depth search on one of the tennis tournaments on the professional circuit for the main sponsor. Detailed economy tournament management included as well as information on the relationship between the event and sponsorship of television. Students have to decide between a few specific companies concerned as the best sponsor of the tournament. The event owner should also consider how, if at all, it is possible to distinguish the tournament from many others in the calendar. "Hide
by Stephen A. Greyser, Brian Harris, Mitchell Truwit Source: Harvard Business School 14 pages. Publication Date: February 18, 1999. Prod. #: 599037-PDF-ENG
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