After 15 years of outstanding achievements, the Taiwanese company HTC Corporation faced tough times in 2012. The Director-General Peter Chou, who was driving the transformation from an unknown manufacturer HTC PDAs for other companies known global player in smartphones, face an uncertain and complex environment. Lead from Apple in the smartphone and tablet markets, the acquisition of Motorola by Google, Microsoft, Nokia alliance, increase Samsung, and extensive patent war – each raised questions about how HTC may continue its upward trajectory. In the fast-growing and increasingly competitive market, which would be a strategy for sustainable differentiation is similar to HTC? How could HTC, historically innovative companies to compete in the tablet market? But what about the weather – and mitigate – the patent war?
To enhance their effectiveness, color cases should be printed in color. “Hide
by David B. Yoffie, Juan Alcacer, Renee Kim Source: Harvard Business School 25 pages. Publication date: 08 May 2012. Prod. #: 712423-PDF-ENG
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