Faced with an unpleasant financial problems in 1993, British Aerospace (BAE) is determined to shed its unprofitable carmaker, Rover. He offers to sell its stake in Rover to Honda, Rover partner since 1979, but Honda does not want to increase its stake in Rover. Meanwhile, BMW is approaching BAe confidential foreclosure rate Rover. This case raises the events in the context of the history of the British motor industry, the legacy of Rover, the evolution of Honda-Rover partnership, and justification in the interests of BMW Rover. Case series describes the subsequent events. "Hide
by James K. Sebenius, Ashish Nanda, Ron S. Fortgang Source: HBS Premier Case Collection 28 pages. Publication Date: March 1, 1999. Prod. #: 899223-PDF-ENG
Related Case Solutions & Analyses:
Managing Co-Branding Strategies: Global Brands into Local Markets
Risk Exposure and Hedging
DoubleClick Buys Abacus (A)
Market Failures
Apple Computer–John Sculley Chairman & CEO–Presentation to ISMP Participants July 6 1992 Video
Leading Innovation at Kelvingrove (A)
The Home Depot, Inc.
Lego Friends Case
Chicago Apartment Investment
Zappos.Com: Developing A Supply Chain To Deliver Wow!
