Purchases rose. Now this is a strategic business function that is increasingly recognizing the importance of strategic relationships with suppliers, reflected key customers. Assessing the impact of changes in the profession and practice of account management. Treats clients making strategic purchases and discusses implications for managers, service providers of these customers. New technologies appear in this special relationship, including the use of psychological contracts and co-measurement and monitoring. Perceived fairness will also have a big impact on customers' opinions of their suppliers. Managers must recognize these changes or the victim of a supplier error. The belief that they perform better than they really are "Hide
by Lynette J. Ryals, Brian Rogers, Beth Rogers Source: Business Horizons 10 pages. Publication Date: January 15, 2006. Prod. #: BH183-PDF-ENG
Related Case Solutions & Analyses:
Fortune Minerals – Adoption of IFRS
The Clorox Company: Leveraging Green for Growth
Pak Arab Refinery Limited (PARCO) – Management of Circular Debt
Health Insurance to the Base of the Pyramid
Statement of Cash Flows
Strategic Intelligence Pte. Ltd. (B)
Accounting Framework Financial Statements and Some Accounting Concepts
Hudbay Minerals: Acquisition of Norsemont Mining
J Prep Company (B)
The Garden Spot: Year Two
