Corporate social responsibility has become an important part of the business conversation. The question for most companies not to engage in socially responsible activities, but how to get the most out of the resources allocated to social projects, while enhancing shareholder value. Looks at the years of quantitative and case-based studies of large corporations found that corporate social responsibility work best for society and corporate members, as they are managed strategically and in collaboration with a number of commercial and non-profit partners.
Cites instances, such as Avon Products, whose name is synonymous with the answers to women's health issues, and Home Depot, which is based includes suppliers and government agencies in the larger effort to combat the housing problem in the United States. Points to five key principles that underpin corporate social responsibility strategy - the need to contribute to "what we do" on the importance of having regulatory and tax impact of the government "Hide
. by John A. Pearce, Jonathan P. Doh Source: MIT Sloan Management Review 12 pages. Publication Date: April 1, 2005. Prod. #: SMR168-PDF-ENG
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