Headquartered wants to expand sales sealant product is currently sold only in the West German market. Regional branches operating on the basis of a profit center, not too keen on taking the new product. The case describes the standardization of the company's plan, in which the same product is on the market with a standard strategy in Europe. "Hide
by Robert J. Dolan Source: Harvard Business School 15 pages. Publication Date: September 6, 1984. Prod. #: 585099-PDF-ENG
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