Hearts On Fire, successfully branded diamond producers, established the position of Brand Development Manager (BDM), to build the company's presence and sales and relationships with clients. After 1 year, CEO, CFO and the President should evaluate the impact of BDM on retail customers, the type of person, you need to be successful in this position, the internal coordination of the sales of the company, and the results compared with other uses of capital for company. Case there are questions being raised business strategy and sales management systems, motivation and management of intermediaries, people selection, and financial analysis of alternatives. "Hide
by Frank V. Cespedes, Benson P. Shapiro Source: Harvard Business School 23 pages. Publication Date: September 30, 2008. Prod. #: 709436-PDF-ENG
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