Harvey Golub, CEO of American Express, initiated and led large-scale change process. The case describes the organization he inherited, two successive waves of reengineering its "principles guided" approach to decision-making, and its aim the transformation of American Express diversified financial supermarket into a single operating company. "Hide
by David Garvin, Artemis March Source: Harvard Business School 23 pages. Publication Date: February 27, 1996. Prod. #: 396212-PDF-ENG
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