Hanson Production: Pricing for Opening Day Harvard Case Solution & Analysis

President of production at Hanson Productions, an off-Broadway production of the company was faced with the same situation for each production Broadway: where to find out how much space that to charge and how to promote and sell the produce. There are three separate places, with three separate offers value to the studio, the body and the audience. While bigger is more space and more revenue for each show, there is the potential percentage, which must be considered in the decision due to the increase in rental costs. Less space can lead to a higher percentage of capacity, but end up leaving money on the table. Ticket prices must be set in advance for the sale of, any price change after this period will effectively hurt future sales – especially if the price is at a discount. Definition promotion partner can reduce the risk of potential failure, but are more expensive, profit and return on effect on the chart. “Hide
and June Cotte, Peter Famiglietti Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: May 20, 2010. Prod. # 910A11-PDF-ENG

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