Guest-Tek Interactive Entertainment: International Sales Case Solution
CEO of Calgary-based Guest-Tek Interactive Entertainment Ltd, a leading provider of high-speed access to the Internet for the hotel industry, to consider whether and how the company should develop its business overseas. Ninety-seven percent of the fiscal year, Guest-Tek 2003 revenue was derived from North American hotels – the market, he knew he would eventually become saturated. Guest-Tek listed publicly in January 2004. Both domestic and foreign investors are now demanding results. Other geographic markets held the promise of new growth and competition is already doing these opportunities. “Hide
by Laurie Milton, Nigel Goodwin Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: June 28, 2006. Prod. #: 906M67-PDF-ENG
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