Grupo Elektra is Latin America’s largest consumer finance company based on credit sales to hard goods retailers. He started the internationalization of Latin America, but now have to decide whether to enter the U.S. Hispanic market and which of the two core businesses (retail and financial), to stress. “Hide
by David J. Arnold, Gustavo A. Guerrero, Luis Felipe Monteiro Source: Harvard Business School 29 pages. Publication Date: November 5, 2001. Prod. #: 502039-PDF-ENG
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