The founder and CEO at GREENoneTEC, a worldwide leading manufacturer of flat plate solar thermal collectors, made his company industry’s leader from just a garage start-up. GREENoneTEC was encountering several challenges, including the threat from photovoltaics as a substitute and the entrance of Chinese low-cost competitors. The company’s marketing and sales strategies, quality, R&D, and diversification into new segments of solar market would all needed to be considered from a new dimension. What are the ways for GREENoneTEC to develop and sustain a competitive advantage in this fast changing dynamic industry?
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